Our Products
We strive to carry the top brands in the business. We look to align our products with our style and values. Each Soho Salon carries the product lines that fits that salon.
Call us to learn more about in-store purchasing
Redken
Redken’s foundation is based on an extensive knowledge and understanding of science and hair. In 1960 when the company was founded, Redken was the first manufacturer to apply proteins and moisture to dramatically improve weakened and sensitized hair and restore strength and shine.
Built on this heritage of protein and acid pH, Redken’s pioneering research has led to the most advanced products in the professional industry. Technology is an integral part of every Redken product-linking haircolor, texture, haircare, and styling with total synergy.
Today, Redken offers a complete collection to inspire your talents. From amazing haircolor options to advanced haircare solutions and creative styling products-for both women and men. Redken offers you an extensive portfolio of products that combine fashion and innovation for the most inspiring collection around.
Olaplex
Our patented products formulated with OLAPLEX Complete Bond Technology™ started a science-led revolution in hair care. As the original bond builder, we have over 10 years experience developing products that target the bonds most important to foundational hair health. By reforming and replenishing bonds from cortex to cuticle through molecular-level science, our groundbreaking technology goes far beyond repair to deliver true foundational health and lasting results.
Color Wow
At Color Wow, we focus on one thing and one thing only: solving your toughest hair problems and delivering the WOW factor. Whether it’s color protection, frizz control, or thicker, fuller hair that you’re after, our first-of-a-kind formulas have forever changed the hair game and have been honored with over 100 major beauty awards.
Davines
Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide.
After a decade of honing our expertise, we began creating our own brand of Davines hair care products exclusively for salons, and in 1996 founded [ comfort zone ] skin care for premier spas. Our skin care lines were further expanded in 2018 when the Skin Regimen brand was born. We are now a B Corp and have an international presence in more than 90 countries with a multicultural staff. In addition to the main office in Parma - the Davines Village - we have offices in New York, London, Paris, Mexico City, Deventer (Netherlands), and Hong Kong.
amika
amika means friend.
We’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.
Wella
Wella Company is an innovative global beauty leader with a portfolio of iconic hair, nails, and beauty tech brands for industry professionals and consumers, including Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol.
Our compelling vision to enable individuals to look, feel, and be their true selves is built on our 140+ year history of creating legendary beauty. Our fusion of science, technology, and artistry produces performance-led products, often further distinguished by patented technology.
Professional hair and nail industry artists and beauty-loving consumers are at the heart of everything we do. In just four years, we have transformed our business and brand portfolio. We are the #1 Salon Color Brand in the World with Wella Professionals1 and #1 Salon Nail Brand in the world with OPI2.
Our ambition is to become one of the best beauty companies in the industry, one that will last for generations to come. We dream big because we know our potential is unstoppable.
Style Edit
WE MATCH BREAKOUT PROBLEMS WITH BREAKTHROUGH SOLUTIONS.
Style Edit brings together the world’s leading scientists and stylists to confront your most essential hair needs and innovate products you can’t live without.
Moroccanoil
Moroccanoil co-founder Carmen Tal was miles from home when she first experienced an argan oil hair treatment while traveling. After witnessing the transformation of her hair—from damaged and dry to shiny, smooth, and manageable—she began a quest to share the magic of Moroccanoil Treatment with women across the globe.
Aluram
Aluram is a subsidiary of United Hair Care, a family-owned manufacturer. UHC has brought forth leading-edge health & beauty brands, formulas & products for over thirty years and three generations. Starting with humble beginnings the team has extended beyond relatives, welcoming in over 100 employees & professional stylists. This tight-knit group has created its own unique and fully extensive system for developing & making each product.
Cezanne
The pioneer of formaldehyde-free haircare.
Every product in the Cezanne family promises power performance and peace of mind, because good-for-you products are as important as feel-good results.
Paul Mitchell
Creating the highest quality products,no compromises.
Advocating against animal testing, because we keep our promises. Positively impacting people and the planet, our greatest resources of all.
As the largest family-owned pro hair care brand, 45 years and counting, we’re building a legacy with our passion for hair and a whole lot of heart.
Nutrafol
We believe that when you take charge of your health and your hair growth, you also grow in other ways: in confidence, inner strength, and in feeling more empowered to help others around you grow too.
For yourselves and each other... keep growing.
